Notes on creative business.Page 12
On branding, design and printing; Articles filtered from the heart of the business and real projects.
Design articles
What is a Mobile Application? Is It Really Necessary for Your Business?
A mobile application is software used to perform specific tasks on a phone or tablet. The real question from a business perspective is not having an app, but why the customer will open it again. This guide helps you evaluate the decision to have a mobile application based on the need for use.
Native, Flutter or React Native: How to Choose Technology in Mobile App?
When choosing mobile application technology, it is not enough to look only at the development language. Device features, current team, design expectation and maintenance plan should be evaluated together. Native, Flutter and React Native options may make sense in different circumstances of the same project.
PWA or Mobile App? Decide Based on Your Customer's Business
PWA is a web experience that can offer application features such as installability in environments developed and supported by web technologies. When deciding between a mobile application and a PWA, it is necessary to evaluate not only the budget, but also how the customer will access the product and what work he will do.
Backend and API in Mobile Application: What Should the User See When the Connection is Lost?
Communication of the mobile application with the server is not the sole concern of the developer. It should be designed what the user will see when data does not arrive, the session is closed, or the result of the operation remains unclear. Backend and API decisions are therefore considered together with the interface plan.
Deliverables to Look for in a Proposal When Selecting a Mobile Application Developer
When choosing a mobile application developer, it is not enough for the screens in the portfolio to look beautiful. Working product, design file, server infrastructure and maintenance are different deliverables. When the bid does not show this distinction, the works purchased may be different even if prices appear similar.
A Guide for Working with a UI/UX Designer for Mobile Application Developers
A good design delivery for a mobile application developer does not only consist of screens with certain dimensions. Interaction rules, component states, and explicit decisions should also be shared. The working order to be established with the UI/UX designer aims to reduce repeated product decision-making while writing code.
Measuring the Outcome of Design: KPI, Campaign Report and the Right Questions
A KPI is a key performance indicator chosen to evaluate progress towards a goal. Not every number that can be measured in a graphic design project is a KPI. If the goal of a campaign is to get offers, increasing the number of likes alone will not reveal whether the design meets the business goal.
Email Newsletter and Mailing Design: Readable Message Instead of a Single Image
Email newsletter design should ensure that the message progresses clearly from the inbox to the main action. Preparing the mailing work as a poster where all the texts are embedded in an image; It may cause problems in terms of readability, updating and adaptation to different screens.
Digital Advertising Brief: Separating Media Budget from Graphic Design
Media spending, campaign management and design production are different work items in a digital advertising plan. When receiving an offer from a freelance graphic designer, it is not enough to just state the total advertising budget. The messages, formats and trial versions to be produced also need to be defined.
Brand Monitoring on Social Media: Turning Comments into Design Decisions
Social media monitoring is the process of monitoring brand-related conversations and feedback. In terms of graphic design, its value is not just in counting how many times you are tagged. Repeated questions may reveal incomplete product information or an image that creates false expectations.
Content Management: Establishing a Publication and Approval Scheme with a Freelance Graphic Designer
Content management is more than just writing dates on the sharing calendar. Preparation, verification, design, approval and keeping of information up to date are planned together. If these steps are not clear when working with a freelance graphic designer, the publication may be delayed even if the design files are ready.
How to Preserve Old Links and Content When Renewing a Website?
Renewing a website is not just about changing colors and screens. Old links, service descriptions, and user-familiar paths need to be mapped to the new structure. When working with a freelance web designer, discuss the content and URL migration plan as well as the design scope.
Page Title, Meta Description and Image: SEO Content Control for the Designer
What a web page says; There should be consistency between title, description, content and image. For SEO, it is necessary to clarify which question the page answers instead of adding keywords to every space. The graphic designer works with the technical application in preparing the visible layout of this information and the associated visual assets.
Design for Digital PR: Preparing Shareable Images and Press File
Design for digital PR helps deliver a brand news accurately and consistently across different publications. Press image, logo file, product photo and brief information note can be prepared together. The goal is not to seek visibility alone, but to present clear and verified material that the publisher can use.
B2B, B2C and C2C: What Changes Who You Address in Graphic Design?
B2B refers to business-to-business, B2C refers to business-to-consumer, and C2C refers to trade relations between consumers. The value of this distinction in a graphic design brief is not just terminology: it helps to think about who is making the decision, what information they need, and how trust is established.
Mobile Marketing Design: Establishing a Seamless Path from Ad to Application
Mobile marketing involves reaching people using phones and tablets through different channels. For the graphic designer, the task is not only to prepare a vertical advertisement. The message, the page opened and the action to be taken must work together in mobile usage conditions.
Industry Website Design: Linking Technical Product to Request for Quotation
Plan together the flow of product codes, technical documents, filters and quotes for industrial and automotive suppliers.
Educational Institution Web Design: Not Losing Candidates, Students and Parents in the Same Menu
How to plan different user paths, current announcements and application screens on training and event sites?
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