Selçuk Aker · Web Design

Hotel Web Design: From Room Photo to Booking Decision

Design guide to present room differences, price coverage and reservation steps clearly on accommodation sites.

By Selçuk Aker · Published · 3 min read

Hotel Web Design: From Room Photo to Booking Decision — Selçuk Aker

After an impressive view visual in the hotel website design, the concrete questions of the guest begin: Which room is suitable for me, what is included in the price and is there room on the date I chose? The interface should answer these questions separately.

Make room types truly comparable

Room names alone may not be sufficient. Capacity, bedding, and business-verified amenities should be displayed in consistent order. It is important that room photos are of the correct room type and that one image is not used as if it represents all options.

In an example family accommodation, not only the number of adults but also other information required by the selection is handled according to the rules of the reservation system. These rules should not be guessed by the designer. Preparing room comparison cards with real content reveals deficiencies early.

Don't forget the statuses in the booking flow

Date selection, available room list, price explanation and result screen should be considered as a whole. Connection problem with no results found requires different messages. It should be determined how much of the previous elections will be preserved when returning to another date.

Clarify with the business and booking provider at which step the rates and conditions will be displayed. The “Your request has been received” screen should not be confused with a final reservation. API and interface states helps plan this separation in linked systems.

Maintain the same information on multilingual pages

Facilities, transportation and accommodation conditions should not conflict in different languages. Don't limit translation updates to the home page only. The map and contact area should be easy to find on the phone; The long image gallery should not make this information inaccessible.

With Selçuk Aker, mobile web design and enterprise web interface can be planned together. The choice of booking engine, its connections and commercial conditions are evaluated separately with the relevant provider. Do not think that the design proposal and the integration fee are the same item.

Frequently asked questions

Is direct payment required on the hotel site?

No. Reservation request, forwarding to external system and direct payment are different project scopes.

Do large photos have to spoil the mobile experience?

It can be used with the appropriate size, file preparation and installation plan. Checking is required on the running page.

Is direct booking always free of charge?

No. The booking provider, payment and operating conditions should also be examined.

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