Finalize product information without establishing visual layout on food packaging. Readability, folding, and approval responsibility are all parts of press preparation.
Do not install final layout without approved text
Obtain an approved text source from the manufacturer for product name, ingredient descriptions, and other mandatory information. The designer should not complete missing product information by copying it from a similar packaging. Labeling obligations may vary depending on the product and the market in which it is sold; Carry out the suitability check with the relevant expert. Let there be a person responsible for this control separate from visual design approval.
Rehearse with the longest text
What appears to be a balanced surface with short text may overflow with other languages or product types. Prepare an experiment with the longest product name and the densest information panel in the series. Instead of constantly making the type smaller, re-evaluate spacing, panel distribution, and priorities. It is not enough to check readability by simply zooming in on the screen.
Mark cut and join areas
Ask the printer or packaging manufacturer for the current cutting drawing. Do not place important information on folding, gluing or welding areas. Verify the required technical conditions for the barcode with the supplier and plan a production-appropriate scanning check. A clean code appearing in the design file does not alone indicate that it will be read without problems after production.
Match the final file with the product code
The approved text, visual and print file of each type must be followed with the same product code. Moving the content panel of one variant to another variant can create a serious error that is not visually noticeable. Include the file name, version and date in the confirmation record. When reviewing the print proof, mark both text accuracy and on-material appearance separately; Just don't close the process with a general OK message.
Frequently asked questions
Should the designer himself complete the product texts on food packaging?
Information about the product must come from an authorized source on the brand side. The designer establishes the readable layout; should not fill in incomplete or ambiguous product information with guesswork.
How should print approval be divided on food packaging?
Separately control the accuracy of text and product information and the design and production file. Record which file goes to print by matching the final approval with the product code and version.
