The presentation designer transforms the information into a visual sequence that the listener can follow. The corporate introduction, sales proposal, and investor presentation can start with the same template; But the questions they need to answer are different. The first decision is not the color of the slides, but the step expected from the other party at the end of the presentation.
As Selçuk Aker, I handle approved text and data in a readable order in presentation design. Instead of fitting the entire report on one slide, it is necessary to establish the relationship between the main claim, basis and detail. The accuracy of financial or technical information must be based on the approval of the content owner.
Determine the presentation format
The presentation to be explained by the speaker can proceed with less text. The document to be sent by e-mail should be understood on its own. If the same file is expected to be used for two purposes, the speaker version and the readable document version can be planned separately.
Target audience, duration, screen conditions and presentation language also affect the design. Instead of putting the long table in small text on a single slide, selecting the lines required for the decision and showing the detail in the additional section provides a more readable structure.
Check data before converting it to image
The period, unit and source must be clear in the chart. Change of scale or axis can make the same data perceived differently. Just don't change the meaning of the comparison just because it looks more impressive. The actual result, prediction and target should be distinguishable from each other.
Data order guide in investor presentation addresses this distinction. If product screens will be shown, you can plan the presentation flow together with prototype preparation.
Describe editable delivery
The requirements of the file that the team will update every week and the PDF prepared for a single meeting are different. Define the program, fonts and slide templates to be used again. Trying to have someone other than the designer update the sample slide reveals the usability of the template.
You can review the content, page and delivery scope on the Corporate presentation design page. Share the current file, audience, target date, and editing expectation for the proposal.
Frequently asked questions
Does the presentation designer also prepare the text?
Copywriting should also be discussed. Approved content can be adapted to visual ranking; company data should not be assumed by the designer.
How many slides should there be?
There is no fixed correct number. The information and presentation conditions required for the listener to make a decision are decisive.
Can the presentation template be used later?
Editable template delivery is possible if agreed. The program to be used and the team's update needs should be prepared accordingly.
