Post Steering
Selçuk Aker's design guides and articles about Art Steering.
Design articles
Video Brief for Motion Graphics Designer
Prepare message, duration, format, audio and revision scope for motion graphic and video design. Deliverables expected from a motion graphics designer.
Preparing a Frame List for a Photo Shoot with a Freelance Art Director
A preparation guide that determines the framing, usage area and mandatory shots before starting to shoot the product.
Choosing the Main Campaign Visual with Freelance Art Director
Evaluate campaign alternatives based on message, brand and adaptation strength rather than personal taste.
Clarifying Conflicting Design Interpretations with a Freelance Art Director
Turn design comments from multiple decision makers into an actionable revision list.
Creating the Visual Story of the Brand Film with a Freelance Art Director
In a short brand film, clarify the scenes, message sequence and visual language before shooting.
Giving the Right Brief to the Illustrator with a Freelance Art Director
Clarify style, scope, usage and delivery expectations when ordering original illustrations.
Combining the Visual Language of the Event with the Freelance Art Director
Plan the event materials, from the invitation to the stage display, as parts of the same idea.
Separating Publication Image with Artificial Intelligence Reference for Freelance Art Director
Control steps to evaluate idea visuals prepared with artificial intelligence without mistaking them for final design.
Design Handover Note for Remote Teams with Freelance Art Director
When multiple designers are working, maintain approved direction and clear decisions with a concise handover document.
Planning the Transition Sequence in Brand Renewal with Freelance Art Director
Determine the order in which the new visual identity will be applied to web, print and sales materials.
Designing the Visual Rhythm of the Presentation with Freelance Art Director
In a long presentation, combine information, evidence, and highlight slides into a balanced narrative.
Questions to Ask When Taking References from Design History
Design history and poster archives should be examined to understand decisions, not to get ready-made formats. Reading the context of the work makes it easier to develop original ideas.
Preparing for Corporate Portrait Shooting in Terms of Design
Before shooting corporate portraits, determine the framing, spacing, consistency and file needs of web and promotional materials.
Maintaining the Common Aspect of Multiple Designs in Power Steering
Having different designs appear to belong to the same brand in a campaign is a broader decision than using the same color in all of them.
Who is a Graphic Designer and What Does He Add to a Digital Project?
What is the difference between a graphic designer and a UI designer? I explain the tangible value that an experienced art director adds to a digital product.
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