A freelance art director does not have to undertake every technical work of the brand film. His contribution is to determine how the script will translate into the brand language and how the scenes will complement each other. A succession of beautiful images alone does not constitute a comprehensible story.
Give each scene a task
The first scene can establish the context, the second scene can demonstrate the need, and subsequent scenes can solidify the solution. Weed out scenes that repeat the same message. The scene list should explain not only the image but also the task in the narrative. Thus, when the shooting time increases, it is known which shots have priority.
Define the boundaries of visual language
Color temperature, light, space, clothing and movement approach should be considered together. References are not frames to be copied verbatim; They are tools that express the common language. If a real work environment is used, it is necessary to separate the elements to be arranged for shooting from the natural flow of the work.
Rethink short versions
Randomly cutting the long film afterwards can lead to a loss of context in the short commercial. Plan the opening, message and closing of vertical and short versions separately. Leave safe space for subtitles and on-screen text; Check for understanding of the main idea even without music.
Brief check before delivery
- Is the role of each scene in the narrative clear?
- Are the required frames for short versions listed?
- Have text and subtitle areas been considered?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Short video preparation completes this preparation.
Frequently asked questions
Must the storyboard be drawn in detail?
Not every project requires the same detail. Simple sketches that describe the frame, movement and message also enable decision-making.
Are art director and director the same role?
The roles may intersect but are not the same. Responsibilities for visual direction, shot management and editing should be separated at the beginning of the project.
Can the vertical version be cut from the horizontal?
It is possible in some scenes; If the subject or text is out of frame, a separate shot or placement is required.
