A visual prepared with artificial intelligence can quickly explain an idea in a meeting. However, reference and publishable design are different stages in the freelance art director evaluation. The impressiveness of the visual alone does not prove the accuracy of the product or its suitability for the brand.
Write what the reference says
An essay may be designed to show light, atmosphere or composition alone. Make this clear in the presentation. Idea approval is not publication approval given to all details of the visual. Especially product, person and location details may require a different production process.
Compare with real product
Are the packaging format, label information, texture and usage method the same as the real product? An image showing a feature that does not exist may create false expectations. Don't just check in the thumbnail preview; Review the details of the size to be used. Choose real footage or a controlled visual production method if necessary.
Complete the final design with human decision
Title hierarchy, brand language, and adaptation to media are separate design decisions. Also consider the conditions of the tools and resources to be used. Keeping track of which parts will be reproduced as you move from trial to final reduces uncertainty in the approval process.
Brief check before delivery
- Is the purpose of the essay clear in the presentation?
- Have the product and text details been verified?
- Has the final file passed a separate publication approval?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. The difference between producing visuals and designing completes this preparation.
Frequently asked questions
Can the AI image be used directly?
Suitability, accuracy and conditions of use should be evaluated separately for each image; should not automatically be considered final.
Is confirming the reference confirming the final design?
No. It should be written down which aspects of the reference were approved and what will change in the final production.
What does the art director do here?
Evaluates the image based on brand purpose, product accuracy, and relationship to the overall campaign; It does not only look for technical defects.
