The work between a freelance art director and an illustrator is different from choosing a ready-made image. The brand need is translated into a drawing language; drafting, development, and final production phases require separate decisions. An unclear brief can increase both drawing time and the need for revision.
Don't limit style to adjectives
“Modern and dynamic” alone is not a sufficient description. Explain with examples line density, texture, perspective, number of colors and character approach. Write down which feature of the references you liked. Rather than copying another artist's signature, define the visual features the project requires.
Make draft approval a separate threshold
Composition and expression should be evaluated in the draft. Changing the main idea in the final drawing is not a minor touch-up. Separating draft approval from color and detail approval moves feedback to the right stage. Who will give opinions at each stage should be determined in advance.
Write the usage of the delivery
A cover illustration and a campaign set to be used in different proportions are not the same scope. Specify layers, backgroundless elements, print size, and if any animation is needed. Separately clarify conditions such as usage rights and source file delivery with the parties.
Brief check before delivery
- What characteristics of the references are described?
- Is there separate approval for the draft and final drawing?
- Are adaptation and file expectations written?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Visual source selection completes this preparation.
Frequently asked questions
Is the source file delivered automatically?
It should not be assumed. The files to be delivered and the terms of use should be clearly defined in the agreement.
Is one illustration enough for all media?
It depends on the composition. Scheduling decomposable elements makes some adaptations easier.
When should the color palette be approved?
Early color testing can be done while the composition becomes clear; It is useful to make a joint decision before detailed final production.
