While one designer develops the main idea, the other may prepare adaptations. In projects where you work with a freelance art director, sharing the file alone is not enough. It should also be stated what decisions the file represents, what has not yet been approved and from whom a response is expected.
Summarize the approved direction in a few sentences
Briefly write the target audience, main message and visual approach. Don't leave it to the new team member to make decisions from the long meeting record. The transfer note carries the rationale for the design. In this way, the person making the adaptation understands the purpose of the decision instead of just imitating visible forms.
Show fixed and flexible elements
Logo usage or product color can be fixed; The cropping of the image and the line structure of the text may vary depending on the medium. An example of misuse along with a certified example may also be helpful. Do not present ambiguous items as complete; List pending decisions under a separate heading.
Determine version and rollback point
Type the locations of the main file, export, and review file. Who will regulate which area and at what stage will they request re-control? When these questions are answered, conflicting changes on the same file will be reduced. Easily finding the last approved version is also important during team changes.
Brief check before delivery
- Is the purpose of the design in a short note?
- Are replaceable areas clearly separated?
- Do the file and confirmation versions match?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Common across multiple designs completes this preparation.
Frequently asked questions
Does the transfer note replace the brand guide?
No. The brand guide describes the general rules, the transfer note describes the decisions and open works in the specific project.
Is re-approval required for each adaptation?
This limit can be determined from the beginning. It is necessary to distinguish between rule-abiding routine changes and new creative decisions.
Is it also necessary in small teams?
A short note may be sufficient. The aim is not to produce documents, but to prevent decisions from being lost.
