Let visual decisions be made for a reason.
Complementary layers of a design
Information hierarchy
The order between headline, image, description, and callout determines what the reader will notice first.
Typography and rhythm
Line length, font size and spacing, as well as font, affect the readability of the brand.
Application system
How a visual language will work from a small label to a large screen is considered from the beginning.
What does a graphic designer provide solutions for?
Graphic designer transforms messages into visual structures that people can read and relate to. It's not just about choosing colors: it's also about designing what information will stand out, what the image will explain, and what action is expected from the reader. I, Selçuk Aker, handle these decisions along with the context of use, from brand identity to publication design.
How do we evaluate a design that looks good?
When promoting a product, if it is not clear what the product is at first, a strong photo is not enough. The relationship between the title and the image, the readability of the text and the orientation should be clear. When evaluating alternatives, we consider not only personal taste but also the information needed by the target audience.
From a single image to a design system
Brands grow with new products, campaigns and channels. Designing each material independently may create inconsistency over time. Once color roles, title layout, photography approach, and spacing rules are defined, new works appear to belong to the same family. This system does not mean making every page the same; It ensures brand recognition as the content changes.
What should you expect in graphic design delivery?
At the end of the project, approved applications and files suitable for their intended use are delivered. If a brand guide, source files or additional measurements are required, they are stated at the beginning. You can compare service scopes and read my freelance graphic designer page for direct working order.
Frequently asked questions about choosing a graphic designer
What to look for in a good graphic design portfolio?
In addition to the visual quality of the works, look at how different content is organized and what responsibility the designer assumes. The model image alone does not explain the scope.
Is it necessary to change the brand identity with every new campaign?
No. The campaign can have its own visual emphasis; The basic color, typography and identity rules of the brand can be preserved.
Is the graphic design price determined only by the number of images?
No. Research, original concept, content density, need for adaptation and production preparation also determine the workload.
What should be understood at first glance?
Let's describe the design not with adjectives of taste, but with the message that the reader should understand.
- Your priority message
- The issue that makes it difficult for the target audience to decide
- Visual elements to be protected in your brand
