Describe your product accurately on a small surface
Describe your product accurately on a small surface
Product ID
I create a visual sequence that separates the product name and variant at first glance.
Technical layout
I evaluate the pattern, composition, and visible area according to the manufacturer's measurements.
Series layout
I deliver different grammage, content and language versions with controllable files.
What information does the product label design contain?
Label design organizes the product name, brand and information required for the purchasing decision on a limited surface. In order to have a label made, the actual size of the packaging and the area where the label will be applied must first be determined. As Selçuk Aker, I work on font size, contrast and separation of product types.
Bottle label design differs from a flat surface: bend, join and viewing angle are important. We can separate the duties of the front and back labels in products such as olive oil label design. The accuracy of legal or technical product information is confirmed by the brand; The design work covers the placement of this information.
New label or update of existing series?
To add a new product to an existing line, I first examine the rules of design. A system in which color variation is the only distinction may be confused by color perception or print variation; It is also necessary to keep the product name and type information understandable. During label sizing, we can re-evaluate the placement instead of just making the texts smaller.
Label design prices and delivery
Label design prices are determined according to product type, number of faces, source file status and production conditions. The number of prints is separate from the design fee. If the final size and template changes, the layout can be reworked; Therefore it is important to share the manufacturer's technical file at the beginning.
We can establish the common appearance of box and label together with Packaging Design. If you only need to update information in the existing design, you can consider file editing support.
Frequently asked questions about the tag
Who provides the barcode and mandatory information?
The brand provides accurate barcode and approved product information. I place these in the technical template; Scanning and production checks in the print proof should be carried out separately.
Can the same design be applied to different bottles?
The size, surface shape and visible area of the new bottle should be checked. It cannot be assumed that the same file can be used directly in each bottle.
Can I just replace the text on my old label?
We can determine the scope by examining the source file and change list. Even a small text change can affect the layout.
Things you can share for Label Design
Label design with Selçuk Aker for product label, bottle label and packaging series. Information placement, dimensioning and print file preparation.
- Label size and cutting template
- Approved product text and barcode
- Bottle or packaging photo and variants
Planning the product line with the label designer
Product label design establishes the priority of brand, product name and essential information on a small surface area. For packaging label design, not only height and width; The shape of the surface, adhesion area and usage condition should also be known. As Selçuk Aker, I prepare the layout according to the dimensions given by the manufacturer.
What to pay attention to in label design?
- Can the product name and variant information be distinguished at a small size?
- Do the barcode and variable information fields comply with the manufacturer's specifications?
- Does the junction point on the cylindrical surface divide important text?
- Are printing, cutting and safe area verified by the manufacturer?
- Have the content, quantity and product claims been approved by the brand manager?
Regulatory content approval and graphic layout are not the same responsibility. The label designer handles the reading and layout of the text; The authorized responsible person provides the necessary declarations depending on the nature of the product.
Difference between single tag and product family
The main settlement may be single; Flavor, color, grammage and language variables require separate control in each version. Variant names and update order must be clear in the source file. The choice of print material or adhesive is discussed with the manufacturer. You can review my packaging samples, label information layout guide and coffee packaging service.
