Traceable brand layout from product to box label
Traceable brand layout from product to box label
Logo on the product
I plan the use of the logo for different applications such as soles, inner labels and metal accessories.
Box and label
I organize the model, size, color and barcode fields in accordance with the stock and sales process.
Collection presentation
I ensure that the visual language continues with the same naming in e-commerce images and product catalogue.
Shoe brand identity and packaging design connects the box and sales visuals to the same brand language with the small mark on the product. As Selçuk Aker, I organize logo applications, packaging surfaces and product information together. We initially discuss how the system will expand when a new collection is added.
Logo varies with different production methods
Paper box printing, insole printing and embossing may not maintain the same line fineness. I prepare single color, small size and reverse usage samples by taking into account the technical limits of the manufacturer. The mockup on the screen does not replace production approval. Readability should also be tested on the sample.
Box label is part of the operation
The model and size should be easy to find when looking at the box from a distance. If the color code and the marketing color name are different, the two should not be confused. The area around the barcode, the surface on which the label will be attached and the shelving direction are shared with the manufacturer. The designer lays out approved stock data rather than inventing it.
Continuity between collections
Recognition of the parent brand should continue as the season changes. Collection name, campaign color or photography approach may vary; The basic logo and information hierarchy can be preserved. In many models, instead of designing all boxes separately, common box and variable label options can be considered. The supplier verifies its production suitability.
Adaptation to sales channels
The form, color option and details of the shoe should be visible in e-commerce product images. Text overlays should not cover the product. Ensuring that the product code used in the catalog remains the same as the code on the website is part of content control. We can add the need for product image design to the packaging work. To request a quote share your product and surface list.
Frequently asked questions
Do you also produce boxes?
I provide graphic design and production-ready artwork. Box structure, material and production are determined by the relevant supplier.
Is each shoe size priced as a separate design?
We separate the main design and data adaptation. The number of variants and the possibility of automatic placement affect the scope of the offer.
Can you adapt the existing logo on the product?
Appropriate versions can be prepared by examining the source file and production method.
What you can share for Shoe Brand Identity and Packaging Design
Footwear branding, box design, labels and e-commerce visuals by Selçuk Aker. Keep model, size and colour information clear across your range.
- Brand files and collection structure
- Box technical drawing and label dimensions
- Approved model, size, color and product codes
