Design Strategy
Selçuk Aker's design guides and articles about Design Strategy.
Design articles
How to Perform Competitor Analysis? Guide to Brand and Web Design
Examine service narrative, navigation, proof and offer flow without copying the competitor's look. Turn findings into actionable design decisions.
Presentation Designer: Corporate and Investor Presentation
Before working with the presentation designer, prepare the content, data, narrative order, and editable file expectations. Corporate presentation and pitch deck guide.
Health Information Brochure with Freelance Graphic Designer
Present expert-approved health information with clear headings and readable page layout.
Social Impact Report with Freelance Graphic Designer
Prepare report design without mixing activities, outputs and results in civil society projects.
Real Estate Sales File with Freelance Graphic Designer
Combine project images, plans, and location information with the right resources into a coherent sales presentation.
Technical Product Sheet with Freelance Graphic Designer
Convert technical specifications, units, drawings and usage areas into a comparable product leaflet.
Cosmetics Launch Set with Freelance Graphic Designer
Prepare packaging, product card and digital announcement with the same approved product information and consistent visual language.
Editing Exhibition Labels with a Freelance Graphic Designer
Plan the work title, wall text and directions according to the visitor's reading distance.
Visitor Map with Freelance Graphic Designer
Establish the relationship between direction, icon and description on the event or facility map with real location information.
B2B Product Comparison Page with Freelance Graphic Designer
Turn the differences between similar products into a sales document that makes it easier to decide.
Employee Welcome Set with Freelance Graphic Designer
Combine print and digital documents into a clear onboarding experience for the new employee.
Visual Relationship between Freelance Graphic Designer and Sub-Brands
Explain the logo, color and application relationship of the main brand and sub-brands with usage scenarios.
Can Design Be Made with Artificial Intelligence? Why Isn't Producing Visuals Enough?
The difference between designing with artificial intelligence and delivering a usable design; Evaluate with target, readability and application tests.
What Should You Remove and What Should You Keep in Minimalist Design?
The aim of minimalist design is to preserve the message while reducing the number of elements. The decision to simplify should not take away the information the reader needs.
Arranging Data in Decision Order in Investor Presentation
The aim of pitch deck design is not to fit all company information into slides.
The Right Job with the Right Man: To Whom Should You Not Entrust Your Project?
Not everyone can do every job. Signs of leaving a project in the wrong hands and questions to ask when choosing the right designer.
'Designers' Without Design Training and the Invisible Damage They Cause to Your Product
Knowing how to use a tool does not make you a designer. How can your brand wear out in hands without education, aesthetic discipline and product experience?
The Real Cost of Cheap Design: Why Are Labor and Money Wasted?
The cheapest offer is often the most expensive decision. How do time, budget and reputation melt away in a project that started with the wrong man?
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