When preparing exhibition communication with a freelance graphic designer, the work label, section description and orientation do not have the same function. It should be considered which information the visitor will read and when while moving in the space.
Design information levels separately
The order of fields such as artist, work name, date and material should be determined by the curatorial team. Separate the imprint and comment text. Instead of squeezing the long description into a small tag, create an appropriate second level of information.
Evaluate location conditions with sample output
Wall color, light and the visitor's approach distance affect readability. Light gray text that looks good on the screen can be lost in space. Evaluate font size and contrast in real conditions; Consider location along with access needs.
Match the layout with the artifact list
Let each tag have a registration code. When the location of the work changes, update the text and placement list together. If dual languages, obtain confirmation of correct text for each language; Do not randomly translate the title of the work.
Brief check before delivery
- Are the imprint fields in a consistent order?
- Does the tag match the correct work?
- Is it read on real wall and light?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of freelance graphic design service. For the first meeting, share existing files, usage environment, and target delivery date. Typography and hierarchy completes this preparation.
Frequently asked questions
Should all works use the same tag?
Common language can be preserved; Controlled variation may be required for different amounts of information.
Does the QR code replace the description text?
Treat core information as additional content without making it completely dependent on access conditions.
Can the title of the work be shortened?
It should not be changed without the approval of the authorized content controller.
