When working with a freelance graphic designer on a sub-brand system, producing a separate logo for each unit is not the only option. First, it should be discussed how the customer should distinguish the main brand, product family and service name.
Verify brand structure from business
List which name is the institution and which is the product or campaign. Treating the temporary campaign as a permanent sub-brand can create unnecessary identity confusion. Determine who owns the name and strategy decision.
Design co-appearance scenarios
How will the main brand and sub-brand be included in the same box, presentation or web page? Let the relationship between priority, scale and space be illustrated with examples. Just presenting a single logo on a white background does not explain this system.
Set new sub-brand adding rule
For example, how will the color and name placement expand when the third product family is added? Aim for a system based on clear principles rather than a structure that requires redesign every time. However, do not erase the real differences by making all brands the same.
Brief check before delivery
- Are the strategic roles of the names clear?
- Is the use of logos together exemplified?
- Are there any expansion rules for the new sub-brand?
Clarify scope with Selçuk Aker
While working with Selçuk Aker, you can evaluate these decisions within the scope of corporate identity design. For the first meeting, share existing files, usage environment, and target delivery date. Brand structure and visual identity completes this preparation.
Frequently asked questions
Does the sub-brand necessarily have a separate logo?
It depends on the brand strategy; Variation within noun distinction or collective identity may also be considered.
Is the color change enough for the sub-brand?
The distinction between recognition, usage and information should be examined together.
Does this study include royalty review?
Trademark research and legal review require separate expertise and scope.
