Selçuk Aker · Design Strategy

Real Estate Sales File with Freelance Graphic Designer

Combine project images, plans, and location information with the right resources into a coherent sales presentation.

By Selçuk Aker · Published · 2 min read

Real Estate Sales File with Freelance Graphic Designer — Selçuk Aker

While preparing a sales file for a real estate project with a freelance graphic designer, representative visuals, real photographs and technical plans should be separated. Visual appeal should not create the wrong impression about the current status of the project.

Verify the currency of each material

Let the plan, field information and project description come from the authorized team. Do not place the old technical plan next to the new visual. Changing block, floor or independent section information should be managed through the same version record.

Set up the comparison in the same order of information

Use the same headings and dimension display scheme across different circle options. The presence of detailed information in one option and incomplete information in the other makes comparison difficult. The designer should not complete technical or commercial information himself.

Prepare output according to the presentation environment

With the large screen in the sales office, the document to be sent by e-mail is read under different conditions. If plan details are lost in the file opened on the phone, consider a separate close-up page or a more appropriate presentation format.

Brief check before delivery

  • Do the plan and visual belong to the same project version?
  • Are representative images clearly distinguishable?
  • Have technical and commercial information received final approval?

Clarify scope with Selçuk Aker

When working with Selçuk Aker, you can consider these decisions within the scope of bid file design. For the first meeting, share existing files, usage environment, and target delivery date. Comparable sales file completes this preparation.

Frequently asked questions

Can the rendered image be used like a real photo?

Its representative nature should not be hidden. The authorized team must verify the statements regarding the project status.

Does the designer calculate field information?

Certified data must be obtained from an authorized technical source.

Is a separate design required for each flat?

Common template can be used; Plan and information differences should be checked separately.

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