For the freelance graphic designer, the technical product leaflet is a different reading problem than the catalog cover. In addition to liking the product, the customer wants to understand whether it meets his needs. Units and measurement conditions must be verified by the technical team.
Create fixed property titles
Identify common areas in the product family. Keep the value and the unit in the same reading group. The technical officer should explain which expressions such as dash, unknown or not applicable will be used for empty data.
Strengthen the relationship between drawing and table
Let the signs in the technical drawing appear with the same name in the table. Recheck the match when arrows or letters are changed. Decorative cropping of the photo should not prevent the customer from identifying the product.
Test the system with a difficult example
Start with the product that has the most features. When the explanation gets longer, let it be clear where the footnote will be shown and the rule for moving to the second page. Then apply it to the short product sheet to check that the gaps remain consistent.
Brief check before delivery
- Do the technical values match the approved source?
- Are the units and footnotes clear?
- Is the product code correct on all pages?
Clarify scope with Selçuk Aker
When working with Selçuk Aker, you can consider these decisions in the context of catalog design. For the first meeting, share existing files, usage environment, and target delivery date. Product release process completes this preparation.
Frequently asked questions
Are the technical sheet and the advertising brochure the same?
The leaflet may carry more detailed decision information; brochure can focus on different promotional task.
Can the missing feature be left blank?
The meaning of the gap must be determined with the technical responsible; Data should not be fabricated.
If there are many products, is the template enough?
The joint system is useful; Additional layout may be required for products of different technical nature.



