Connect the company brand with the development being marketed
Connect the company brand with the development being marketed
Project identity
I define the visual relationship between the construction company and the residential or commercial project name.
Sales materials
I organize the location, plan types, technical information and communication order in the catalog or presentation.
Promotional adaptations
I plan for the construction site board, digital advertisement and project web page to carry the same approved information.
Real estate brand and project design associates company identity with the promotion of a specific residential, office or commercial project. As Selçuk Aker, I prepare logos, sales catalogues, presentations and digital visuals based on approved project information. Architectural drawing and technical verification are the responsibility of the relevant project team.
Company brand and project brand have separate roles.
The company can produce different projects over the years. The project name identifies a specific location and product group. Using these two names with the same weight or changing the company logo with each new project can create unnecessary confusion. We decide at the beginning the visibility of the main brand, project name and sales representative, if any.
Information hierarchy in sales brochure
Plan types, area information and communication method are as important as atmosphere visuals in a brochure. I use the code of each plan consistently and place the descriptions clearly to prevent images of different sizes from creating misleading comparisons. Square meters and project specifications should be verified by your technical team. I don't substitute hypothetical advantage or ROI for missing data.
Revisions should be reflected in all media
When information about the project changes, not only the catalog but also the web page and advertising visual may be affected. We work from the final approved data file and revision list. This reduces the risk of the old price or old plan being used in a different format. Areas that the sales team updates frequently are separated from the fixed elements of the design.
What deliverables are included in the offer?
The number of catalog pages, number of plans, campaign adaptations and presentation needs are written separately. Render production, shooting, printing and media buying are separated from design delivery. My real estate sales file guide can help with preparation. Let's clarify the project scope together.
Frequently asked questions
Do you prepare architectural plans?
No. I prepare the visual layout of the approved plans in the promotional material. Architectural accuracy remains with the project team.
Is a separate logo required for a single project?
Not always. Name scheme or separate identity can be chosen depending on the scale of the project and the brand structure of the company.
Can the current catalog be updated?
Source files and usage permissions are examined. If editable files are unavailable, the layout may need to be rebuilt.
What you can share for Real Estate Brand and Project Design
Real estate branding, sales brochures, catalogues and digital design by Selçuk Aker. Turn approved project information into clear sales materials.
- Company identity and project name
- Approved plans, renderings and technical descriptions
- Sales materials list and publication calendar
