Define the visibility of each brand in your corporate group
Define the visibility of each brand in your corporate group
Brand relationships
I establish the visual hierarchy of parent company, subsidiary and product names according to usage scenarios.
Common applications
I separate changing company information from the common layout in presentations, business cards and corporate files.
Transition plan
I create an implementation list showing where the new identity will be applied and in what order.
Brand architecture and identity design for corporate groups defines how the names in a corporate group appear together. As Selçuk Aker, I transform the visual relationship of main brands, subsidiary and product brands into design applications. Ownership structure, legal names and company strategy are verified by your authorized team.
It is not necessary to make all logos the same
In some groups, the parent brand's visibility is strong; In some, subsidiaries retain their independent identities. Before starting the design, it should be clear which relationship is intended to be explained. It may not be right to change an existing well-known brand just for the sake of visual unity. First, we extract common and independent usage scenarios.
Brand hierarchy in group presentations
Group presentation and sales presentation of a single subsidiary require different layouts. Instead of using multiple equally sized logos on the same cover, the main signature is chosen based on context. Other brands are shown in supporting order. Minimum spaces, use of color and background in joint projects are explained with examples.
Template and manual should be prepared together
The rulebook alone does not solve the day-to-day business. These rules must be applied in the business card, email signature, proposal file and presentation template. I experiment with long company names, dual languages, and different contact information. It is stated which fields the teams can change.
A phased identity rollout
Once the new brand layout is approved, all physical surfaces may not change on the same day. Digital channels, frequently printed materials and long-lasting signs can be calendared separately. Old files are archived; up-to-date resources are kept in one place. My sub-brand relationships guide provides a head start on preparation. By sharing your brand inventory we can discuss the scope of delivery.
Frequently asked questions
Does every subsidiary need a new logo?
No. Preservation or adaptation of existing identities is evaluated according to brand relationship and usage problems.
Are brand strategy and visual architecture the same thing?
Visual architecture makes strategic decisions visible. Decisions regarding business positioning and company structure should also be clarified.
Is the guide prepared in a way that internal teams can use it?
Yes. It can be prepared with agreed templates and usage examples; Training or additional practices are included in the scope of the offer.
What you can share for Brand Architecture and Identity for Corporate Groups
Parent brand, subsidiary and corporate identity design by Selçuk Aker. Define clear visual relationships across your group of companies.
- Company and sub-brand inventory
- Existing identity files and authorized decision makers
- Commonly used materials and planned changes
