Convert your email message into a clear reading order
Convert your email message into a clear reading order
Campaign email
I organize the offer, product information, and call to action around the same message.
Corporate newsletter
I determine the order of importance of multiple news stories and the content modules that will be reused.
Mobile design
I plan font sizes, visual placement and link areas for the small screen.
What does email design service include?
Email design service creates the visual layout and content hierarchy of the message to be sent. As Selçuk Aker, I design the title, visual, description and link sequence for product announcement, campaign or corporate newsletter. Shipping list management, marketing automation, and campaign delivery are separate tasks from this design delivery.
It is important to understand a single offer in the campaign email. In newsletter design, we prioritize different news and announcements. Giving each piece of content the same size of space can make it unclear to the reader where to start.
Email should not be designed like a banner
Placing the entire message within a single image may cause readability issues when the image is not loaded or on a small screen. We clarify with the developer how the actual text, descriptive link name, and image alternatives will be implemented. Ready-to-send HTML email with design file is not delivered the same.
I consider desktop and mobile layouts together. The components, visual breadth and technical limits of the submission platform should be shared at the beginning. The appearance of the HTML application in different email clients should be tested by the technical team; Confirmation of compatibility is not given by looking at the design preview alone.
Duties of the designer and email marketing team
A business looking for an email marketing agency may need sending management or just a new visual template. I can design this template by working with your existing marketing team. Recipient permissions, list security, domain settings, shipping and performance reporting remain with the respective principals.
The proposal specifies the number of templates, content modules, mobile adaptation and source file delivery. Within the scope of regular design support, we can also prepare visuals for subsequent newsletters with the same system. We plan which sections may be affected if the text or product information changes later.
Frequently asked questions about email design
Do you send the emails?
This service is within the scope of visual design. The shipping platform, recipient list, and publishing process are separate responsibilities.
Can I use the design on my own platform?
The structure and application style supported by the platform are evaluated at the beginning. Exporting the visual design to HTML or platform template should be defined separately.
Is it necessary to design every newsletter from scratch?
No. Reusable modules can be created when content types are clear. Special campaigns or new content types may require additional design.
Things you can share for Email and Newsletter Design
Campaign email, product announcement and corporate newsletter design with Selçuk Aker. Mobile readability, content order and delivery schedule to developer.
- Target audience and main message of the email
- Approved texts, product images and target links
- The team that will create the submission platform and HTML application
