Same brand language from booking screen to in-room materials
Same brand language from booking screen to in-room materials
Hotel brand identity
I create logo, typography and color rules according to the accommodation concept and usage surfaces.
Guest materials
I design the room card, welcome file, information cards and menus in a readable layout.
Digital promotion
I ensure that room types and service information appear consistent on the web page and campaign images.
Hotel corporate identity design establishes the common appearance of print and digital touchpoints in the accommodation experience. I am Selçuk Aker; I directly execute the agreed design scope, from hotel logo to welcome materials, menu to web visuals. First, we find out what information the guest is looking for and where and how the available materials are used.
Each touchpoint has a different role
Room type and service information is important before booking. For guests arriving at the hotel, entrance, reception and directions to their room take priority. Brief usage information should be read on the card inside the room. Instead of placing the same promotional text on all surfaces, I select information according to the function of each material.
Plan multilingual layouts from the start
Turkish and English texts may not be the same length. I work with sample content to ensure that titles, directional arrows and contact information are placed in different languages without overflowing. Translation approval is obtained from the authorized person of the business. The number of languages, page volume and reused texts should be specified when preparing the proposal.
Wayfinding design and production responsibilities
Within the scope of graphic design, the text, icons and color scheme of the wayfinding sign can be prepared. Spatial layout, manufacturing, assembly and mandatory safety signs are evaluated separately by relevant experts. Production decisions cannot be made based on the screen visual alone, without knowing the material of the sign surface and viewing distance.
Transfer identity files to the operations team
Templates that will be updated daily are as important as logo files in delivery. When breakfast time changes, it is determined which file will be edited, how the old version will be removed, and who will approve the new material. In Hotel web design guide I cover decisions on the digital side. You can clarify the scope by sharing your current material list in Contact.
Frequently asked questions
Can we renew the in-room materials?
Yes. If the existing identity rules and source files are suitable, we can work with that scope.
Is sign production included in the design price?
Manufacturing and assembly are separate items. Preparing graphic files according to the selected manufacturer's technical template may be specified in the scope.
Can adaptations be made to different facilities in chain hotels?
Variable fields can be defined for facility name, address and service differences while maintaining the main brand rules.
Things you can share for Hotel Corporate Identity Design
Hotel logo, key card, wayfinding, menu and digital design by Selçuk Aker. Create a consistent identity across guest touchpoints.
- Hotel concept, room types and target guests
- Available materials and required languages
- Signage surfaces and production dimensions
