Digital Marketing
Selçuk Aker's design guides and articles about Digital Marketing.
Design articles
Design Brief for Marketing Automation: Channel, Data and Content
What needs should be written in email, web and notification design when evaluating Insider and similar tools? Clarify deliverables before platform selection.
SEM and SEO Difference: From Search Ad to Landing Page
Separate advertising, organic visibility and landing page tasks in search engine marketing. Design guide for offer message, page coverage and measurement.
What is Programmatic Advertising? Banner and Creative Production Guide
Design preparation for programmatic advertising: format matrix, message hierarchy, dynamic fields, file control and delivery to the media team.
Startup Launch: Digital Marketing Design Plan
During your startup launch, prepare the landing page, advertising visuals, presentation and product screens with the same message. Scope of campaign management with design.
Creating a Keyword Map for Design Services
Distribute graphic designer, freelance graphic designer and service inquiries to the right pages. Do not produce repetitive articles for similar words.
Search Console, GA4 and Clarity: Which Data to Which Question?
Separate search visibility, on-site events, and behavioral observation. Set up a simple reporting plan to measure design change.
What Deliverables Should You Look for in SEO, GEO and Advertising Proposal?
Separate web design, search visibility and ad management. Clarify account ownership, implementation responsibility, and scope of reporting in the proposal.
Social Media Expert or Designer? Separate Your Needs
A freelance social media specialist and a visual designer do not have to undertake the same job. Separate content, publishing, advertising and design responsibilities.
How to Prepare Google Business Profile Photos and Cover Images?
Business photo, logo and cover preparation for Google Maps: technical measurements, correct framing and a visual selection plan that describes the real business.
TikTok Video Dimensions: Vertical Design and Safe Space Guide
How to evaluate 9:16 ratio, ad resolution and safe space in TikTok video? Design guide separating organic sharing from ad delivery.
What is Shared on X? Content and Visual Plan for Brands
Match X/Twitter share ideas to brand objective. Content plan for customer questions, production process, project samples and visual layout.
Instagram Profile Design: How Do Post, Reels Cover, and Profile Work Together?
Don't think of your Instagram profile as just a beautiful grid. Design guide for post covers, content order, and standalone readability.
How to Prepare a Special Days Content Calendar? From History to Design Plan
Instead of creating posts for every special day, create a calendar based on brand relationship, content purpose, approval and design adaptations.
Banner and Slider Design: Adapting a Campaign to Different Areas
How should you prepare the message, mobile placement and delivery list for the web banner, home page slider and advertising image?
Reels and Short Video Design: Files to Prepare Before Shooting
Clarify image, on-screen text, subtitle and format demands in short video, motion graphics and Reels work.
Establishing Social Media Visual Language in Small Business
Create reusable social media designs for your small business; Determine sharing types, colors and text roles.
What Should You Check First in Google Maps Visibility?
If you can't find your business on Google Maps, review listing status, referential integrity, and search context separately. Not every invisible problem can be solved with design.
How Do Title and Cover Work Together in a YouTube Video?
YouTube cover and title should convey the same promise, and the video should also meet this promise. The task of design is to make content understandable to the right audience.
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