The phrase “SEO included” alone is not clear enough when having a website built. Preparing titles and descriptions, correcting technical problems, regular content production and advertising management are different work items. Design service received from a freelance graphic designer and continuous marketing consultancy should not be assumed to be the same.
Instantiate the delivery list
The proposal should state how many pages will be reviewed, what research will be done, and who will implement the recommendations. However, report delivery and code and content application are not the same. If technical changes will be transferred to the developer, also determine the communication and control step.
For example, a catalog design service page may contain missing sample works. While the designer prepares the visual presentation, the content manager completes the project descriptions and the technical team completes the operation of the page. Keyword map helps organize these tasks on a page-by-page basis.
Separate advertising budget and service fee
Media budget allocated to Google Ads or social media advertising, advertising image production and account management are separate items. Ask what number of images, how many formats, and what revisions are involved. Organic content sharing and paid access are not the same activity.
Clarify in whose name the accounts are opened and how access will be transferred once the work is completed. The report should relate to targeted applications, not just the number of clicks. The sales team's response time and quote quality also affect results.
Evaluate visibility promises with evidence
Ask about the method, metrics, and limitations rather than definitive statements like “ranked first on a specific date” or “recommended across all AIs.” Google does not specify a specific file or additional markup requirement for AI search features; Basic SEO terms apply. The GEO label should not replace unmeasurable promises.
When talking about web design scope with Selçuk Aker, we can clearly separate content and design deliverables. This guide is a service purchasing evaluation; It does not mean that all advertising and SEO operations are included in the design proposal.
Frequently asked questions
How long does SEO take to produce results?
Varies by site, competition, nature of issues, and application. The exact order or duration cannot be guaranteed.
Is advertising buying organic rankings?
No. Paid ad visibility and organic search results are evaluated separately.
Is a one-time study enough?
Its limits can solve a specific problem. The need for content, technical maintenance and performance monitoring may continue.
