Let it be known as your brand even when you are young.
Testing the logo on different surfaces
Text and symbol
Reading the brand name is not the same as recognizing the symbol; The relationship is established according to the needs of the brand.
Small dimensions
The behavior of details is evaluated for small areas such as profile images, labels and icons.
Single color
Apart from color presentation, the use of monochrome and reverse supports the operation of the sign in different production conditions.
The role of the brand first in logo design
Logo design aims to make the brand name or sign recognizable in different areas of use. I, Selçuk Aker, first evaluate what the brand offers and who it appeals to. Instead of repeating symbols frequently used in the industry, I look for visual aspects that can differentiate the brand.
Do not evaluate a logo only for the big presentation
Lines that appear large on the screen may disappear on a small label. The horizontal brand name may not be readable in the square profile area. Therefore, the logo is tested in suggested usage scenarios. In addition to the main layout, a horizontal, vertical or small area variation is prepared if necessary; The function of each variation is explained.
The identity system is not just a logo file
Color codes, typography selection, and safe spacing definition support consistent use. Business cards, letterheads or presentation templates are separate applications. This is why we separate the scope of the logo project from the full corporate identity work. When renewing an existing brand, preserving recognizable elements may also be considered.
Terms of delivery and use
Vector and raster files are prepared according to the usage needs. If there are font licenses and third-party materials, their terms are explained. Design work is not an automatic guarantee of trademark registration; Registration research is conducted separately. Corporate identity service and freelance logo design process help you choose scope.
Frequently asked questions about logo design
Must the logo contain symbols?
No. A text layout suitable for the brand can also be a logo. The need for symbols is evaluated together with the usage areas and the brand name.
Do we have to completely replace the old logo?
No. Readability, proportion, and usability issues can also be improved by preserving existing recognizable elements.
How many alternatives are prepared?
Alternative and revision scope is specified in the proposal according to the project. Rather than duplicating files that are too similar to each other, meaningful design aspects are evaluated.
What perception should your name convey?
Let's describe the personality of the brand and the actual uses of the logo together.
- Finalized brand name
- Field of activity and target audience
- Current identity and reason for change
