In order for a brand to speak the same language on the shelf, in the catalog and on social media, I consider the technical needs of each material separately. Below are the topics that need to be clarified most before the project.
Frequently asked questions
Are logo design and corporate identity design the same thing?
The logo is the sign that represents the brand; Corporate identity also includes color, typography, layout and usage rules in different applications. Do not assume that business cards, presentations or social media templates will also be prepared with the logo submission. Together, we determine which applications are required according to their usage areas.
What information should be given to the packaging designer?
Product dimensions, material, printing technique, manufacturer's cutting template and product variants are required. Approved content texts, barcodes and mandatory signs must be provided by the relevant responsible persons. I create the design with these inputs; Regulatory compliance in the food, cosmetics or other sectors should be verified separately with the relevant expert.
How to prepare product information before starting catalog design?
It is useful to collect product name, code, dimensions, technical specifications and images in a consistent table. After determining the content order, a sample section can be designed; The approved layout is applied to other pages. Digital PDF with links to the print catalog may have different needs; We discuss the scope of both uses at the beginning.
How to keep label and box design consistent across a product line?
The visual order of brand name, product type and variant information is determined by common rules. Color or visual separation is used to prevent the customer from confusing the products. Since the printing areas of the box and label may be different, simply reducing the size of the same design may not be enough; Readability should be checked to every extent.
Are social media design and social media management different?
Post, story, advertising visual and template design is the scope of visual production. Sharing calendar, message reply, advertising budget management and performance tracking are separate tasks. When meeting with me, specifying the number of images you need, the platforms and which operations your team will carry out will make it easier to prepare a clear proposal.
Can brochures, business cards and outdoor designs be made with the same file?
The size, viewing distance and production conditions of each use are different. A long text that can be read in a brochure may not be suitable for a billboard. I adapt the message and layout to the usage area while preserving the brand language. We designate print or application production as a separate responsibility, without mixing it with design delivery.