Let the promise of the ad continue on the page that opens.
Consistent experience from message to landing page
Message and image
Creative makes the proposal understandable; The title and image should not make different promises.
Landing page
The person coming from the advertisement should encounter the same product, offer and call; unnecessary steps should be reduced.
Variation plan
If title, visual and call changes are recorded, it becomes easier to interpret the results.
Responsibility of design in digital marketing
Digital marketing covers different disciplines such as strategy, content, media distribution and measurement. I'm Selçuk Aker, and I work on the ad creative and landing page design side of this structure. Ad account management, budget optimization and tracking setup are not automatic parts of the design service.
Must convey the same promise before and after the click
If the ad describes a specific product or benefit, it should be easy to find on the landing page. The user directed to a general home page may have to search for the same information again. The title, description and call on the page are handled in a way that continues the campaign message.
Do not interpret the result of an image alone
Performance; It is also affected by target audience, budget, airtime and bid. If the title and image change at the same time and the campaign conditions also change, it becomes difficult to distinguish the cause of the result. Preparing creative variations on record and discussing with the measurement team which assumption is being tested provides more meaningful evaluation.
What is included in the campaign design proposal?
Main creative, format adaptations, landing page screens and revision stages are defined separately. If text production or software development is required, it is also specified. You can review social media design, web interface coverage and freelance digital marketing creative support according to your needs.
Frequently asked questions about marketing creatives
Do you also manage the advertising budget?
The scope of this page is visual and interface design. Media buying and account management should be determined separately.
How many images are needed for a campaign?
Depends on channel, format, message and test plan. Different creative ideas with dimensional adaptations of the same visual should be counted separately.
Does the design guarantee sales?
No. Design can improve message and usage flow; Product, price, traffic and sales process also determine the result.
What should happen after the click?
If the goal is not just clicks, we should also design the next step together.
- Offer, target audience and broadcast channel
- Desired user action
- Campaign data and current page, if any
