Selçuk Aker · Web Design

What Deliverables Should You Ask for When Choosing a Web Designer?

A selection guide that distinguishes page structure, mobile appearance, content, source file and software scope for businesses looking for a web designer.

By Selçuk Aker · Published · 3 min read

What Deliverables Should You Ask for When Choosing a Web Designer? — Selçuk Aker

Web designer selection should not be based solely on how the home page looks. The visitor needs to understand the service, find the necessary information and take the next step. When getting a quote for website design, consider the page layout, content, mobile appearance and behaviors to be implemented together.

As Selçuk Aker, I first talk about the role of the visitor in corporate website, e-commerce and product interface design. A manufacturer's technical product catalog and a startup's demo application page do not have to have the same structure. Intended use changes many decisions, from menus to form fields.

Go beyond page count

The phrase “five-page site” does not fully describe the scope of delivery. The product list, product detail, and quote form may contain different behaviors. Specify needs such as search, filtering, language options and content management from the beginning. The availability of ready-made text and images also affects the design calendar.

If the existing site is being revamped, list the content and links to be preserved. Forgetting the old addresses while preparing the new view may make it difficult for the visitor to reach the page they are looking for. Plan forwarding and release responsibilities with the developer.

See mobile design with real content

Long header, multi-column table and large menu on narrow screen require different solutions. If there are only short sample texts in the presentation, the overflow of actual content may be noticed later. Ask the web designer to demonstrate the mobile behavior of important pages.

In a quote form, error message, post-submission status, and missing field warning are part of the design. The text that explains the next step to the user is as important as the appearance. Form design guide helps you prepare these situations.

Write design and publication responsibility separately

The interface file is not the same delivery as the working website. Determine who handles coding, content transfer, hosting, domain name, and maintenance. If design control will be carried out during source file delivery and implementation, it should be included in the offer.

You can see my design scope on the web designer service page and prepare from the web design brief guide. When sharing your project, specify the current address, target user, and the main problem you want to change.

Frequently asked questions

What is the difference between a web designer and a web developer?

The designer plans the page structure and interface; the developer implements them into the running system. The same person can offer two jobs, but the offer must state this clearly.

What examples should I look for when searching for a website designer?

Choose examples that are close to your content and usage needs. Instead of just visual style, examine mobile appearance, information layout and task flow.

Can I give the design file to another developer?

It is possible if the source file and terms of use are agreed. Components, assets, and interaction notes also need to be prepared for handover.

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