Logo design for small appliances should work on the small print on the body of the product as well as the large image on the box. The metal surface of a kettle, the plastic part of a food processor, and an e-commerce product photo do not present the same conditions. Making the design decision based on these three uses prevents a logo that looks good on the screen from being lost in production.
Separate product family naming
Company brand, series name and model code play different roles. Putting it all in one logo might require changing the core identity with each new model. First identify the unchanging brand element; resolve model information in a separate typographic layout. Thus, economical and high-end products of the same brand may appear to belong to a common family.
As Selçuk Aker, I first ask about the usage surfaces in the logo brief. The scope of logo design service should be determined not only by how many drafts will be prepared, but also on which products it will be applied.
Test body printing with real production method
Laser marking, pad printing and label application preserve different details. Obtain print area and technical limits from the manufacturer; Ask the designer for a matching solid color version. Reflection or a curved surface in shiny metal can create a readability problem not seen on plain white paper.
Prepare small scale sample alongside the main drawing for production testing. The merging of thin lines, the closing of letters and the appearance of the brand being crooked on the surface are separate control items. The fact that the design file is vector does not replace these tests.
Establish the order of information on the box
In the packaging, first the brand should be understood, then what the product is and its distinctive feature. Create groups of information instead of putting all the technical features closer to the logo. If the brand in the product photo and the brand on the box have different proportions, determine which one will be dominant.
If you are going to use the same box in more than one color option, separate the variable area from the beginning. Planning packaging variants reduces the need for redesign on subsequent products.
What samples should be included in the submission?
- Logo application on light and dark product body.
- Single color production trial on a small scale.
- View in e-commerce thumbnail with box front.
- Variable field layout for series name and model code.
- Master file and approved sample to be sent to the manufacturer.
Record the technical control of the printing company and the visual approval of the brand owner separately. Approval of one does not automatically extend to the other.
Frequently asked questions
Is a separate logo required for each product model?
For most product families, the parent brand can be kept constant; Model and series information are arranged separately. If there is a separate sub-brand decision, the justification for this should be explained with the target audience and product positioning.
Should the color on the box match the print on the product?
The visual identity must be common, but the same color may not be reproduced exactly on every material. Color and single color equivalents suitable for the surface should be evaluated with a sample.
