All the design needs of a brand.
Design support from branding to packaging, from screen to print
Branding and printed design
I prepare branding, logo, corporate identity, business cards, catalogs, brochures, packaging and label designs with a common visual language.
Web and application interfaces
I create user flows, UI/UX design and interactive prototypes for website, e-commerce, mobile app and SaaS.
Social media and campaigns
I provide project-based or regular freelance design support for posts, stories, banners, advertising visuals, presentations and motion graphics needs.
What can you do with freelance designer Selçuk Aker?
Freelance designer is an independent expert who works directly with a business on a project basis or over a certain period of time for its design needs. I am Selçuk Aker; I am a graduate of Marmara University, Faculty of Fine Arts, Graphic Design. I work based in Istanbul and use my nearly twenty years of agency and digital product experience in brand, printing and interface projects.
I plan different materials together, ranging from a product's label to a sales page, from a catalog to a social media announcement. On this page you can find all freelance design services and which work is suitable for which need. We can also start with just one job; You don't have to get all the services together.
Logo, branding and corporate identity design
In the branding study, we first clarify who the business addresses and what distinguishes it from its features. Following name development, brand positioning and visual direction decisions, the logo, color and typography system takes shape. Logo design is prepared to be used in different sizes, from social media profiles to packaging.
Together with Freelance logo design we can work on corporate identity, brand user guide, business card design, letterhead, envelope, file and e-mail signature. If you have an existing logo, we first examine the inconsistencies in the applications and select the necessary changes together.
Catalog, brochure and print publication design
In the catalog design, I organize the product groups, technical information and details needed during the ordering process. In brochure design, I focus on making a single offer easy to understand in a limited space. Digital catalogue, product leaflet, magazine, menu, flyer and insert designs are also included in this work area.
As Freelance catalog designer, I evaluate the number of pages, number of products, photo quality and content preparation before the offer. We determine the delivery specifications separately for the digital PDF containing a link to the printed catalogue. Printing cost is calculated separately from the design fee.
Packaging, box and label design
Packaging design does not only consist of the appearance of the front face. Product name, variety information, usage description and barcode area should be considered together. In box design, label design and product line adaptations, I establish a sequence of information that will ensure that your brand is understood on the shelf.
For Freelance packaging design, I would like the manufacturer's cutting template, printing method and material information at the beginning. I place product texts approved by the brand into the design and prepare the file according to the manufacturer's technical conditions. Different weights or varieties of the same product are also written on the delivery list.
Social media design and digital advertising visuals
I prepare individual images or complementary series for Instagram posts, story designs, carousel content, Reels covers and campaign banners. Freelance design support ensures that your campaign message remains recognizable across multiple dimensions.
Within the scope of social media design, we determine the monthly content quantity, platforms, text responsibility and adaptations in advance. For content requiring video design and motion graphics, duration, number of scenes and available images are also included in the planning. Ad account management and media buying are not assumed to be part of the visual design delivery.
Website and e-commerce design
In corporate website design, I create page layouts that make it easier for the visitor to understand the service, examine examples and communicate. In landing page design, I focus on the decision steps of a specific product or campaign. I handle desktop and mobile views together.
For e-commerce site design, I plan the relationship of category, filter, product detail, basket and payment screens. Situations such as missing information, errors and empty baskets are also within the scope of design. When working with Freelance web designer it should be clear how many pages and which screen states will be delivered. We further define software development and release responsibilities.
UI/UX, interface and mobile application design
In interface design, I first determine which action the user will complete. User flows, wireframe, visual interface and interactive prototype are the continuation of this decision. In Freelance UI/UX design work, components, screen states and the design system are arranged in a way that can be transferred to the developer.
Mobile application design, iOS and Android experiences; SaaS interface design may include dashboard, management panel and data-intensive screens. We shape basic flows such as registration, search, reservation or purchase according to the business model of your product. We clarify at the outset that the design file and the running application are different deliverables.
Presentation, outdoor and fair designs
I organize the information order, tables and visual expression in company presentation, investor presentation and sales proposal files. The goal is to make it easier to follow the presenter's message. We determine from the beginning the need for an editable template and the program to be used.
Banners, posters, billboards, roll-ups, signs, fair stand graphics and vehicle wrapping design are also among my freelance design services. Viewing distance, actual measurements and the technical template of the applicator are decisive in these works. I evaluate retouching and decoupage needs based on the photographs to be used. If you want to set up the entire visual aspect of the campaign together, you can also check out freelance art director support.
Single project or regular freelance design support
For a business launching a new product, packaging and labels may be required first, followed by a catalogue, e-commerce images and social media announcements. Instead of starting all jobs at the same time, we sequence interconnected deliverables. In this way, we reduce repeat work, such as producing advertisements based on unapproved packaging images.
The delivery list and completion date are defined in a single project. In regular freelance design support, we plan weekly or monthly needs according to capacity. We determine the priority of new requests, the feedback person and the scope of revision. As the person who prepared the design, you communicate directly with me.
How are freelance design prices determined?
Freelance design prices cannot be reduced to a single number by looking at the name of the job. Number of pages and products in the catalogue; variety and cutting templates on packaging; screens and user flows in the interface; The amount of content and formats on social media affect the fee. The readiness of the content and the delivery schedule are also evaluated.
In the proposal, I explain the design scope, revision steps, file formats and terms of use. We also specify the need for printing, software, photography or licensed materials. For details, you can review the graphic design price guide or request a quote for your project.
Frequently asked questions about freelance designer
What kind of work does a freelance designer do?
Depending on his area of expertise, he can design brand identity, printed materials, social media or digital interfaces. As Selçuk Aker, I prepare logos, business cards, catalogs, brochures, packaging, labels, websites, e-commerce and mobile application designs.
Can we work on a single label or business card design?
Yes. By reviewing your existing brand files and required measurements, we can create coverage for only the material you need. You don't need to redesign the entire corporate identity.
Can I get social media and web design in the same project?
Yes. We can prepare web pages and campaign images using common colour, typography and visual approach. We define the quantity, size and approval date of each delivery separately.
Does freelance design service include software or print production?
Design, printing and software are separate work items. I prepare design files so that the relevant team can use them. Additional production responsibilities and costs are determined separately at the proposal stage.
How to work with a freelance designer outside Istanbul?
We can conduct interviews online and design evaluations through shared files and written notes. We establish the scope, approval and delivery order in the same way for brands outside Istanbul.
What should I send to get a freelance design offer?
Share your business, the jobs you need, approximate quantities and target date. Add any existing logos, text, photos or technical templates. We complete the missing information together in the first evaluation.
How are design files and revisions delivered?
PDF suitable for printing, visual outputs for digital use, design and prototype files for the interface can be prepared. Source files, revision scope and licenses of third-party content are specified in the offer.
Let's talk about your brand's freelance design needs
Whether you prepare your first catalog or plan your web, packaging and social media works together. As a freelance designer Selçuk Aker, I determine priorities and scope of delivery with you. Describe your design project; Let's clarify together which study is appropriate to start from.
Where should you start when looking for a freelance designer?
Let's decide together which design will be prepared first for a new brand, product launch or regular content production.
- Your business, product and target audience
- Designs you need and approximate quantities
- Available logo, text, photo and technical files
- Usage channels, target date and budget range
