Some brands take the logo file and think that their corporate identity is finished. However, there are many critical elements beyond the logo: social visual templates, proposal and presentation language, presentation banners, digital banner formats, product labels and more.
If corporate identity content is missing, over time, each team produces a different language and the brand falls apart. The most important element in the right system is that teammates can produce with the same instructions.
A strong corporate identity approach ensures the same quality representation of the brand in every channel, not a file created by the designer.
Frequently asked questions
Does corporate identity consist of logo files only?
The logo is an important part; Colour, typography, visual approach and application rules also create identity. The scope of the template and guide should be determined according to the materials used by the brand.
Which applications should be added to the corporate identity package?
Start with your real need: proposal, presentation, social media, packaging or printed paperwork. Prioritize applications that support daily functioning rather than a large number of materials that will not be used.
