When choosing a graphic designer, your first question should be what information and files your work requires. A product catalog, brand identity and mobile interface may share the same visual idea; However, production and delivery requirements are different. Evaluating the portfolio only with beautiful looking covers may miss this distinction.
I am Selçuk Aker; I am a graduate of Marmara University, Faculty of Fine Arts, Graphic Design. I include the environment in which the project is used in the design decision in brand identity, printed communication and digital interface studies. This guide helps you solidify your need before meeting with a graphic designer.
Specify the usage area before the job name
“I want to do graphic design” is enough to start; The offer requires some more detail. Will the file go to print, will it be used on the website, will it be updated by different branches? Is there an existing brand guide, content file and firm delivery date? This information makes it easy to determine which designer is suitable.
For example, for a product catalogue, product codes and tables are as important as the cover. In social media work, the same idea must remain readable at different rates. Ask the expert to explain how he solved an example similar to yours.
Examine decisions as well as results in the portfolio
Select a work and ask three questions: what was the client's need, what part did the designer do, where was the final file used? These questions separate a visual representation from the actual production scope. Keep in mind that not every sample means the same person did all the strategy, photography, software and printing.
You can see different design areas in Selçuk Aker's portfolio. When evaluating business examples, also consider your own content length, number of products, and usage surfaces. Instead of assuming the image will work equally well in your project, look for similar conditions.
Define submission and revision in writing
Vector master file for logo; print PDF for the catalogue; Components and interaction descriptions may be required for the interface. File format, editable source, licenses, revision rounds, and scope change method should be specified in the proposal. You can only compare two prices if they cover the same delivery list.
You can review my work areas on graphic designer service page and share the use of the work and your ready-made content from contact. Clarifying the purpose of the design prevents missing deliverables while reducing unnecessary files.
Frequently asked questions
Do graphic designers and graphic artists do different jobs?
Both titles are used in the field of visual communication. What is decisive for your project is the person's similar work experience and the delivery responsibility he undertakes.
Is a face-to-face meeting necessary when looking for a graphic designer in Istanbul?
It is not required for every project. I work based in Istanbul; We can move forward with online discussion and written feedback. Works requiring physical samples are planned separately.
Is a full brief required for the first offer?
No. Explaining the work to be done, the area in which it will be used and the target date provides a starting point. Together we can identify missing content.
