Logo design is often thought to be the whole job at first glance; However, it is only a part of the company identity. If a framework that conveys the same language is not created, from the product package to the website, from staff uniforms to presentation slides, the logo will not be effective on its own.
Therefore, the most important decision of the project is to define where the structure starts and ends between the logo and brand identity. Once you clarify the mission of the corporate logo, all subsequent visual production goes faster. They make the classic mistake as follows: choosing the logo that appeals most to the brand and then trying to establish an identity system.
In the best result, the logo is a main identity element that is simple, readable and reassuring in different touches; The brand promise is carried through a consistent system based on this. That's why corporate logo design is not just a visual job, it is a corporate infrastructure that facilitates the entire job.
Frequently asked questions
Do the company logo and the product brand logo have to be the same?
It doesn't have to. A joint or separate structure can be established depending on the relationship between the company and product brands. Evaluate the decision along with what the customer needs to know and the future product structure.
What elements from the main logo should be preserved when adding a new sub-brand?
The items to be protected depend on the relationship between the brands. Common typography, color or layout can create a bond; but it should not obscure the role of the new brand. First, clarify the name and brand structure.
