A project is only as good as the quality of the person who does it. That's why the most critical decision comes before the design itself: who you'll work with. A false start is the most expensive fix.
Some signs are obvious from the beginning. His portfolio is similar to each other, all his works are 'modern' but none of them are original; does not mention the process, research or user at all; Anyone who just promises 'fast and cheap' is probably commandeering a vehicle. These people lack the experience of product development, launching a job and seeing the results.
When choosing the right designer, a few questions speak for themselves: Why did you do it this way? Which alternatives did you eliminate? What happened after you published it? If the answers point to a process, you are in the right place; If you get answers like 'for aesthetic purposes', you are not.
The right job is done with the right man. Your brand, budget and time; It gains value in the hands of those who know, not in the hands of those who try it.
Frequently asked questions
What should I question most in the portfolio when choosing a designer?
Ask him how he makes decisions on problems close to yours and his actual contribution to the project. Instead of glossy presentations, evaluate with examples of scope, process and delivery.
What signs in the first meeting with the designer indicate that the scope remains unclear?
Not discussing the deliverables, content controller, or approval pattern is a significant uncertainty. Before starting work, write down together what will be produced and how it will be considered completed.
