UX research is the study of understanding why and how users do a certain job. I define the product question that needs to be answered before increasing the number of conversations. I build the research plan according to the available data, access to the target user and the importance of the decision to be made.
Scope of the study
- Research question and participant criteria
- Interview or availability task plan
- Separation of observations, interpretations and assumptions
Design process
Preparation, design and delivery
First, I determine the decision uncertainty and choose the appropriate method. I tie the findings to the user flow and report what changes can be tested and what questions remain open.
Deliveries
- Research plan
- Priority findings and observation notes
- Recommended next steps for design decisions
Frequently asked questions
Does the research yield a definitive market conclusion?
A small qualitative study does not represent the entire market. I clearly state the participant and method boundaries of the findings and distinguish between observed behavior and hypothesis.
How is the scope of the proposal determined?
The method, user group, participant access, and session scope affect the budget. Participant recruitment is also clarified.
Let's determine the scope of the project together
The method, user group, participant access, and session scope affect the budget. Participant recruitment is also clarified.