UX research prices are not determined solely by how many interviews will be held. Which decision to support, who will participate in the research, the status of available data, and how the findings will be used also change the scope. When requesting a freelance UX research proposal, first write down the question you want to learn.
Define the research question before the method
“Let's meet with five people” is a description of activity. “Why do users have difficulty with the address step in the first order?” is the research question. The second statement helps explain why methods such as interviews or usability testing would be chosen.
It is not right to promise a definite conversion increase without doing research. Delivery of the work; The findings regarding the question should be defined as boundaries and applicable decision recommendations.
Items to be seen separately in the budget
Participant criteria, invitation and planning, research scenario, sessions, arrangement of notes, analysis and presentation of results are different efforts. If participant incentives or third-party tools will be used, their costs and responsibilities should be specified separately.
Your existing customer list can facilitate access to suitable participants; but it is not assumed that everyone on the list is suitable for the research question. It is necessary to establish the access and permission scheme before working.
Examples of narrow and broad scope
Evaluating a single registration flow against an existing prototype is a narrower task than investigating the entire product experience of many different user groups. In the latter case, different scenarios, more coordination and more comprehensive synthesis may be required.
It is possible to start by focusing on one stage. However, planning a study that is too narrow to answer the research question in order to reduce the budget may waste the effort spent. It should be written which decision the scope can and cannot support.
What is delivered after the report?
Summary of findings, examples of observations, priority of problems, and design recommendations are different levels of output. Redesigning screens after research, passing them off to the developer, or retesting are not automatically involved. You can discuss these stages separately at UX research service.
Share the current flow, target user, and decision calendar when you want to support design decisions with research with Selçuk Aker. For general quote checking, freelance design price guide can be used.
Frequently asked questions
Is the per-user fee the cost of the entire research?
No. Work such as preparation, analysis, coordination and reporting are also part of the scope.
Does more participants always mean better research?
The method and research question are decisive. A single number is not a measure of quality for all projects.
Is interface design included in the research price?
It must be clearly stated in the offer; Research findings and new screen production are separate deliveries.
