Food logo design should be able to separate the brand name from what the product is. The consumer wants to understand both which brand he is looking at on the shelf and which variety he chooses. If the logo is too dominant, the product name may be lost; If it changes form in every variety, the brand family may disperse.
List the product family first
An order prepared for a single product may not be sufficient when different weights and varieties are added. List package sizes, flavor or ingredient variants, sales channels at the beginning. The fixed area of the main brand and the variable area of the variant information should be separated.
Color can help differentiate species; However, being the only discrimination tool does not provide sufficient information for everyone. The variety name must be written clearly and the information placement must be consistent. Packaging variants guide details this structure.
Do not look at a single package during shelf testing
Seeing the logo large on an empty background does not indicate the daily sales environment. Consider the packaging on its own and with other packages of similar size. Is the brand name visible at normal viewing distance? Is the product variant lost in the logo? Does the reflection on the glossy material obscure the writings?
This review does not prove sales growth; Controls visibility and understandability of information. Instead of defending a design decision simply by claiming it "will sell better," explain what problem it solves.
Protect field of mandatory information
The accuracy of the content, warnings and other necessary information on the packaging should be evaluated under the responsibility of the relevant product team. Approved text and current template must be sent to the graphic designer. Completing the front side and squeezing all the remaining information into the back side may weaken readability.
Plan separate inspection tour for information placement on food packaging. Logo approval does not mean approval of product texts or regulatory compliance.
Don't forget the digital thumbnail
The logo on the package appears much smaller in the e-commerce listing. Check the product photo in a reduced size; Do not evaluate the graphic design file by zooming in. Shelf and digital previews can be included together in packaging design with Selçuk Aker.
Frequently asked questions
Is a separate logo required for each product type?
Usually the main brand is protected; Varieties are distinguished by name, color, and secondary elements. If there is a separate sub-brand decision, there should be a justification in the brand strategy.
Is a larger logo on packaging better?
Size alone is not enough. It is important to understand the brand, product name and variety together; Selection can become difficult when the logo overwhelms other information.
