Selçuk Aker · Graphics & Printing

QR Code and Barcode Placement with Freelance Graphic Designer

Check that the code on packaging, posters and catalogues goes to the correct destination and is read under real use conditions.

By Selçuk Aker · Published · 2 min read

QR Code and Barcode Placement with Freelance Graphic Designer — Selçuk Aker

A QR code or barcode added to a design by a freelance graphic designer is not just a visual element. The data carried by the code, target connection and production conditions should be checked together. Just because it works on the screen does not guarantee that it will produce the same results in print.

Identify the source and owner of the code

The barcode data should come from the authorized record holder, and the QR target should come from the content controller. Generating code is not data validation. Incorrect product number or old connection will produce incorrect results even in perfect fit.

Test design effects on real output

Preserve space around code; Verify dimensions and manufacturing conditions with relevant standards and manufacturer requirements. The curled surface, glare and low contrast can make reading difficult. Do not distort the shape for decoration purposes.

Compare the lifetime of the link to the design lifetime

If the code of a product that will remain on the shelf for years is linked to a short-term campaign page, the next period should be planned. Let the domain name and routing person be clear. Try the printed sample with different real devices and also check the content on the target.

Brief check before delivery

  • Are the data and connection approved by the authorized person?
  • Have production dimensions and gaps been checked?
  • Does the printed sample open the correct target?

Clarify scope with Selçuk Aker

When working with Selçuk Aker, you can consider these decisions in the context of packaging design. For the first meeting, share existing files, usage environment, and target delivery date. Tag file preparation completes this preparation.

Frequently asked questions

Will the problem go away if the code is enlarged?

Measurement is not the only factor; data, contrast, material and production quality are evaluated together.

Can the QR target change later?

It depends on the link and routing structure used. Management access and duration conditions must be determined in advance.

Do we need to try it with every phone?

Checking must be carried out on a representative device and under actual use conditions; One screenshot is not enough.

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