When having a logo design from Turkey for a business operating in Germany, language, usage area and approval scheme should be considered before distance. It may be easier to give a briefing by speaking Turkish; However, how the resulting identity will be read by the real customers of the business should also be evaluated.
Separate brand name and description language
Just because the brand name remains constant does not mean that the service description underneath it must be the same in all markets. If German and Turkish versions will be prepared, provide the actual translation texts at the beginning of the design. Extended text may disrupt the seemingly balanced layout.
It should be checked that characters such as Ä, Ö, Ü and ß are correct in the font family used. It should not be assumed that the designer knows the language; A competent person must be assigned to verify the text.
Get the usage list from the market where the business is located
Sign size, packaging mold and local manufacturer's file request should be shared before the design begins. Do not assume that a production habit in Turkey is exactly valid in another country. In addition to the main logo file, up-to-date technical information is required for each application.
When discussing the logo design project with Selçuk Aker, which material will be used in which country can be added to the scope document. This study does not claim to have a physical office or local production service in Germany.
Determine approval times and decision maker
Even if the time difference is small, working hours and public holidays may not be the same. The presentation date, feedback window and immediate contact path should be clear. Combine comments from different partners into one list instead of sending them in separate messages.
Specifically, distinguish design revision from translation change. The new language version that comes after the text is approved may not be just a minor correction. The proposal should explain how this situation will be handled.
Execute rights and production controls separately
Brand name research, registration and usage rights issues should be separately evaluated with relevant experts. Preparing the logo file does not mean that these are automatically completed. Font and visual usage conditions should also be discussed together with the scope of delivery. Professional logo agreement guide can be used to separate responsibilities.
Frequently asked questions
Does the German logo require a completely different icon?
In most cases the main icon can be preserved; description text and typography layout are adapted. If the brand name or its meaning needs to change, a separate strategy decision must be made.
How is the currency determined in the offer?
Currency, payment schedule and included deliverables must be clearly written on the offer. It should not be assumed that the same conditions apply for every project.
