Graphic design for construction chemicals should not only make the packaging eye-catching but also prevent confusion of product information. If the same product appears under different names in the bag, bucket, technical sheet and dealer catalogue, visual identity alone cannot solve the problem. Starting point; The product name, code, area of use and approved technical content are taken from a common source.
This guide is not a chemical product usage or regulatory guide. Explains the information layout in the design process. The manufacturer's authorized team must provide and confirm the specifications, warnings and mandatory statements; The designer should not fill in the missing information by guessing.
Name product family before color
Adhesive, joint filler and surface preparation product may be available under the same brand; But the buyer needs to distinguish the right product. First write the name, code and family relationship of each product. Then connect the colors and icons to this layout.
Discrimination based on color alone may be inadequate with black and white output or in difficult viewing conditions. Besides the color, the legible product name and code should also be included. If products with similar names have different information, show them in the same location. Packing variants guide helps you separate fixed and variable areas within the series.
One plain image is not enough for bags and buckets
Ask the manufacturer for an approved printing template of the packaging to be used. Areas such as folds, joins, handles or covers can affect information placement. It is difficult to understand how a title that looks flat on the screen curls up in a full bag, just from the plain PDF.
Keep primary information on the visible surface in the draft; plan other areas with technical guidance from the manufacturer. Material strength and protection performance of the packaging are separate areas of expertise. A beautiful model does not prove that the material is suitable for the product. Do not confuse design approval with production sample approval.
Set reading order in technical sheet
Before preparing a technical sheet, determine what information the reader is looking for and in what order. Groups such as product description, area of use, preparation, application, technical values and storage can be arranged according to the manufacturer's approved text. Instead of forcing the same titles for every product, look at the content need.
It is important that the values remain with their units and explanatory notes. Due to line overflow, the unit falls to the next line or the footnote moves away from the relevant value, which may lead to incorrect reading. The designer controls this layout; The manufacturer verifies the accuracy of the value. When the technical content is revised, the version information of the file should also be updated.
Design the catalog for product search and comparison
The same information may not be available on every product page in the catalogue. However, the location of common comparison areas should be consistent. Establish a discoverable order first through the product family, then the need for use and the product code. If a link to a technical sheet is provided, check that the link goes to the correct product and current document.
Even if separate teams prepare the catalog and packaging, product names should come from the same master list. Product data preparation for catalog describes this arrangement that can be made before design. If the dealer price list is prepared separately, separate the variable price data from the permanent product definition.
Create pre-publication public approval file
- Packaging preview matching the product code.
- Technical sheet and catalog page for the same product.
- Revision note showing areas changed.
- Date and version of the last content file from the manufacturer.
- Separate approval officers for content, design and printing.
These deliverables can be defined separately when preparing the scope of packaging design and catalog design with Selçuk Aker. Thus, if product information changes, it becomes visible from the beginning which files will be updated. The real gain is to preserve the common information order instead of re-preparing each material independently of each other.
Frequently asked questions
Can a graphic designer write technical warnings of a chemical product?
Technical and mandatory content must come from the manufacturer's authorized team. The graphic designer organizes the placement and readability of approved information; It does not replace technical conformity approval.
Can the same packaging design be used on bags and buckets?
Common visual identity can be used; However, since the production template and surfaces are different, separate application files are required. Enlarging or reducing a single image is not always enough.
How to match packaging with catalog updates?
Track files by common product code. Record and check the change in product information together with the packaging, technical sheet and catalog pages it affects.
