Square post, story and carousel versions of a social media campaign are not just a change in size. The reading order, text area, and image cropping vary with each format. The design brief should specify which formats will be produced along with the main idea.
Separate main message and supporting information
Determine the campaign's one-sentence promise. Date, product detail and contact information must support this promise. More than one step can be described in the Carousel; In story, a shorter message may be required in limited space. Trying to preserve all text in every format may reduce readability.
Check the safe area on the actual broadcast screen
Application interfaces may change over time. Check in the post preview that profile information, buttons, and other controls don't overlap the design. Don't just rely on the frame in the design file. Check the actual phone for small text and subtitles, especially around the edges.
Test the template with content diversity
A pattern that works with a short title may break with a long product name. Experiment with different photo ratios, single and multi-product content, light and dark images. Instead of each post looking the same, it should be understood that it belongs to the same brand family.
Separate the scope of the main concept, number of adaptations and editable templates in the proposal. Graphic design delivery and account management, ad delivery and moderation are not the same service. When these responsibilities are clear at the beginning, the designer can more accurately plan which file will be used, when and under what conditions.
Frequently asked questions
How should square social media design be adapted to the story?
Instead of just making it taller, place the title, image and call according to vertical flow. Also check the areas covered by the interface and the readability on the small screen.
How to preserve the main campaign idea across different formats?
Determine the message, visual focus and brand guidelines that will remain constant. Reduce and reposition supporting information according to the format's space; Check that each adaptation describes the same idea.
