In freelance graphic design, examining ten different packages one by one may not always show the inconsistency within the series. A control panel that presents all variants side by side allows the common system and product differences to be evaluated together.
Equalize comparison scale
All samples should be presented at a similar scale and with the same facial appearance. In a billboard without equal comparison condition, the product shown larger may be mistakenly perceived as more dominant. Include the product code outside the image.
Mark variable field with common rule
Logo location, information order and writing system may be common; Variety name and color code may vary. Show which difference is conscious. If the text being reduced to two lines in a variant affects the alignment in the series, also consider it.
Do not replace the board with the production control
Small batch appearance may not be sufficient to verify barcode or ingredient text. A detailed check of each file takes place. The board shows serial integrity; The final production list records which file was approved.
Brief check before delivery
- Are the images presented at the same scale and angle?
- Do the variant name and code match?
- Are batch approval and file approval recorded separately?
Clarify scope with Selçuk Aker
When working with Selçuk Aker, you can consider these decisions in the context of packaging design. For the first meeting, share existing files, usage environment, and target delivery date. Plan of product variants completes this preparation.
Frequently asked questions
Is the control panel a mock-up?
It may consist of presentation mock-ups; Its purpose is to compare variants under the same conditions.
Can all texts be approved from the clipboard?
On a small scale, detail is lost; Content control should also be done on a file basis.
What changes when a new variant is added?
It is added to the board and its compliance with common rules is checked; Only the new file is not checked.
