Selçuk Aker · Graphics & Printing

Data Expression That Doesn't Dependent on Color in Freelance Graphic Design

Present information more clearly by supporting color separation in graphs and diagrams with labels, formats and patterns.

By Selçuk Aker · Published · 2 min read

Data Expression That Doesn't Dependent on Color in Freelance Graphic Design — Selçuk Aker

In freelance graphic design, color is a powerful tool for separating groups; but it should not be the sole carrier of information. Black and white output, poor quality display, or different color perception can weaken the distinction established by color alone.

Support the meaning with a second sign

It may be considered to display the product name directly next to the line in the chart or to use different line formats. If information is completely lost when you remove color, re-evaluate the structure. Decorative patterns should not make data difficult to read.

Reduce the distance between description and data

It can be difficult to find a color in the long legend and return to the chart. Use direct labeling where appropriate. If there are many categories, small comparable groups rather than a single chart may be more understandable.

Check with alternative view

Examine the sample report chart on the grayscale printout and small screen. Are the groups still distinguished? This check alone does not verify every accessibility requirement; The actual reader and usage conditions should be evaluated separately.

Brief check before delivery

  • Does each category have readable labels?
  • Is there any distinction other than color?
  • Is the data matching with the legend turned on?

Clarify scope with Selçuk Aker

While working with Selçuk Aker, you can evaluate these decisions within the scope of freelance graphic design service. For the first meeting, share existing files, usage environment, and target delivery date. Infographic information layout completes this preparation.

Frequently asked questions

Shouldn't we use color?

No. Color should support meaning; It doesn't have to be the only method of differentiation.

Should patterns be added to each group?

Unnecessary patterns can create crowds. Choose the simplest adequate separation.

Is grayscale control a full accessibility test?

No. It is a useful control step; It does not represent all user needs.

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