When looking for a graphic designer for e-commerce, editing the product photo, preparing a visual explaining the use of the product and designing a campaign banner are separate needs. Defining them all as “product images” may obscure the expected number of files and scope of work.
When planning e-commerce design support with freelance graphic designer Selçuk Aker, it is first evaluated what information the customer will see and where. A beautiful campaign image alone will not solve missing product information or an unclear purchasing flow.
Separate product display and advertising message
It is important that the actual product is presented clearly in the product image. The campaign visual can highlight a specific offer or announcement. Moving an image from the product detail page to the home page banner exactly as it is may create message and framing problems.
For example, the front view of a bag, its internal compartments and its measurement description answer different questions. The discount announcement can be designed separately from this information set. Do not add features that are not available in the actual product through visual editing.
Prepare product data before image production
Product code, variant name, size, color and descriptions to be used should be in a single list. It should be clear which product the photos belong to. Mixing two similar colored variants is a problem independent of the aesthetic quality of the design.
Match files to products instead of just sending a folder of photos to the graphic designer. If there is a missing angle or insufficient resolution, evaluate the need for new shots early. DPI and PPI guide explains why the source image should be considered along with its usage metric.
Create a delivery list by medium
- Main and supporting images for the product detail page.
- Banners for the category or campaign page.
- Adaptations for social media and ad placements.
- Text and frames to be rearranged in mobile view.
Check the current visual conditions of the marketplace or advertising platform from its source before publication. Don't assume that every field accepts the same size and text usage. Instead of writing the title too small, adapt the order of the information.
Check on real screen after delivery
Opening the file on the computer is not enough. When uploaded to the product page, clipping, readability and ordering should be checked. The person who will monitor the up-to-dateness of images containing prices or campaign conditions should also be determined.
E-commerce site design and visual production scope can be planned together. If all you need is a regular campaign visual, you can clearly describe it in freelance graphic designer support.
Frequently asked questions
Does the graphic designer also take product photos?
Photography and graphic design are separate services. If shooting is required, it should also be stated in the scope.
Can I use the same product image in all marketplaces?
It is necessary to check according to the current conditions of the relevant platforms. Common resource available; The outputs may differ.
Does campaign banner design involve coding the website?
Don't assume this. Visual delivery, interface design and technical implementation should be designated as separate responsibilities.
