Just because a freelance graphic designer understands digital marketing doesn't mean they need to manage every ad account. Marketing information; It makes it easier to understand which target, which audience and which decision stage the design serves. When choosing training, look at the sample project you will be working on before the certificate name.
Learn the brief and message first
The goal of a campaign may not be "better sharing", but rather understanding a certain information or having the appropriate person apply. Define the audience, offer, key message, and next step in the same document. For example, in a new product series, the brand awareness visual and the catalog page that explains the product difference to the existing customer do not have the same content density.
A business looking for a freelance graphic designer should also evaluate how the candidate addresses these questions, not just their use of the program. Being able to explain the purpose of a design makes a portfolio presentation more understandable.
Compare channels via user task
In the search ad, the person may have expressed a specific need; In the social media feed, the content appears among other posts. Email can be used to maintain the existing relationship, and the web page can be used to provide more detailed decision information. Don't assume that every channel will serve all goals the same way.
Prepare a social media image, short email and landing page for the same offer in an education project. Adapt the amount and format of information while maintaining the message. Advertising brief guide helps plan the deliverable list, landing page guide helps plan the next step.
Work with the application to interpret the result
Impressions, clicks, form submissions and sales are not the same result. Explain which question these answer in the sample report. Don't assume you can completely separate the impact of design from targeting, price, product, and response time. If there is no real data, do not present fictitious rates in your portfolio as customer results.
Working areas of Selçuk Aker, a graduate of Marmara University, Faculty of Fine Arts, Graphic Design; It requires considering graphic design, brand identity and digital interfaces together. This approach can also be used in education: don't just produce an image, write down the rationale for the decision and the question to be tested.
Frequently asked questions
Does marketing education replace graphic design education?
No. Visual communication, typography and production knowledge are different competencies; marketing information provides context for these.
Which certificate guarantees bringing customers?
None of them guarantee this. Relevant business cases, clear service scope and reliable communication are also important.
Is it necessary to experiment with advertising budget?
In the beginning, you can work with a fictional brief and sample data. If there is a real campaign, the budget, authority and measurement person should be determined in advance.
